From Rising Star to Leader. glueckkanja in the ISG Study Switzerland 2026

In 2024, we founded glueckkanja Switzerland AG and moved into an office at zentroom, Bahnhofplatz 10b, in Bern. In 2025, ISG named us a Rising Star in the Swiss market, the provider its analysts expected to reach the Leader quadrant. Now that leap is on record: the ISG Provider Lens® study 2026 positions us as a Leader in Switzerland in the Microsoft AI and Cloud Ecosystem quadrant, in the areas of Azure Managed Services and Microsoft Productivity and Business Process Services.

The study

With its Provider Lens® series, ISG evaluates every year which service providers are competitive in a national market. Providers are positioned per quadrant by portfolio attractiveness and competitive strength, from Contender to Leader. For Switzerland, ISG examined the market around the Microsoft ecosystem in 2026 under the title Microsoft AI and Cloud Ecosystem: 35 providers, positioned across the three quadrants Microsoft Productivity and Business Process Services, Azure Data Transformation and AI Services, and Azure Managed Services. The lead author is Axel Oppermann, and his market assessment is unambiguous: in the Swiss market, data residency, sovereignty and controllable AI operations decide who wins contracts, not the size of the platform.

Leader in Azure Managed Services

A year ago, the analysts still saw us as a Rising Star here. Now we are in the Leader quadrant. 25 providers qualified for this quadrant, eleven of which ISG classifies as Leaders.

"glueckkanja writes Azure operations in code: GitOps, drift control and security standards keep hybrid cloud, workplace and AI environments manageable even under high automation adoption." (Axel Oppermann, Lead Analyst, ISG)

The report's reasoning matches our operating model. For us, Azure operations are not an administrative task but a control architecture written in code: landing zones, tenant configurations and policies follow GitOps and infrastructure-as-code principles, and drift detection catches deviations before they reach the production environment uncontrolled. With the Managed Red Tenant, we fully separate privileged administrative paths from the production tenant, which reduces the impact of compromised identities, especially for energy providers and regulated environments. And because agents, automation and AI processes are assigned identities of their own, non-human identities stay under control through governance rules and security standards.

Leader in Microsoft Productivity and Business Process Services

ISG also positions us as a Leader in the second area, which covers the work around Microsoft 365 and the modernization of business processes. Of 26 qualified providers, nine are in the Leader quadrant here.

"glueckkanja operates Microsoft 365, Copilot and Power Platform using code-based GitOps and identity models and makes agent-based workplace scenarios transparent for regulated Swiss customers through repeatable operational, security and compliance workflows." (Axel Oppermann, Lead Analyst, ISG)

The report highlights three strengths. We run Microsoft 365, Entra ID and Intune from the repository, with GitOps, infrastructure as code and blueprints instead of manually maintained structures. We treat identity as a security perimeter: Managed Intune, Managed Entra and the Managed Red Tenant integrate privileged access, connectivity to our Managed SOC and collaboration structures into standardized operating models. And for agent-based scenarios, ISG counts us among the early providers of Agent Identity and agent-centric lifecycle models in the Microsoft ecosystem: Copilot, agent and Power Platform scenarios follow code-based role and approval paths rather than uncontrolled departmental dynamics.

The team behind the award

From Bern, we run Microsoft services for Swiss companies, to the same standards as at all our locations.

glueckkanja in Switzerland

Two years from incorporation to the Leader quadrant: for that we say Merci vielmals, to our Swiss customers and to the team in Bern. If you want to dig deeper into the results, the form below gets you the full ISG overview.